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A Freelance Writer Is a Professional Addition to Your Writing Team


A freelance writer is a great person to have in your business. You may have a few good writers in your organization, and you may be a good writer yourself, but contracting with a professional allows you to concentrate on developing customer relationships and responding to market trends – not sitting at a keyboard typing for hours on end.

You want to work with a professional ghostwriter who can not only put your great ideas into words, but who also understands the vision you have for your business. Delivering information in clear, easy-to-read sentences is not enough. Your content must compel the reader to action, entertain, or further your mission. A freelance content writer who shares your vision becomes a partner in your marketing efforts.

Look for a freelance writer who specializes in one of the following areas:

  • Effective SEO articles
  • Integrated web copy
  • Autoresponder emails
  • Email blasts
  • Informational articles
  • Sales packages
  • Electronic book development

Most freelance writers will be familiar with more than one method of content development, but each of these areas requires background and training to create effective words for different mediums.

There are general topic freelance writers who can write good content on a variety of subjects, but you may prefer to find freelance writers who specialize in your specific niche. A niche writer knows all the most current information about your topic and can keep everything fresh. No need to rehash what’s already been said-you want your website visitors to engage only with you and your offer.

If you or your full-time employees are writers, too, it’s always good to have a fresh set of eyes look at any content that will be added to your marketing message. If a freelance article writer has SEO and web copywriting experience, even better. Sometimes a few changes here and there will make the difference between a so-so performance and a stellar money-making article.

A freelance content development expert can start with a list of keywords, phrases, or general topics and produce a piece of writing which suits your needs. You can come up with all the ideas or partner with freelance writing services to really develop an effective package which will serve you well for years to come.

A freelance writer is a professional addition to your writing team and a valuable member of your staff. You may even learn something about your area of expertise that you didn’t know before-a priceless bonus that boosts your bottom line even further.